Ultra Brite toothpaste

Ultra Brite is a well-known brand of whitening toothpaste that was originally introduced by the Colgate-Palmolive Company in the late 1960s. It gained significant popularity due to its 'ultrabrite' whitening marketing campaigns, emphasizing cosmetic dental brightness alongside oral hygiene.

The brand is owned and managed by Colgate-Palmolive, a global leader in oral care products. While originally developed in the United States, production is now decentralized to various facilities around the world to serve different markets, with major manufacturing hubs located in North America. The brand remains a staple in the value-tier segment of the oral care market.