Joy Dishwashing Liquid

Joy is a major global brand of dishwashing detergent that has played a significant role in the history of household cleaning. First introduced in the late 1940s, it gained fame for being the first major liquid dish soap distributed in the United States and for its early use of lemon scent, which became a signature of the brand.

Today, the brand is manufactured in various locations across the globe to serve local markets, including major facilities in the United States, the Philippines, and other industrial hubs. It is widely recognized for its grease-cutting power and is a staple in both residential and professional kitchens.

The brand is owned by Procter & Gamble (P&G), a multinational consumer goods corporation. While P&G sold the North American rights to Joy to JoySuds, LLC in 2019, P&G continues to own and market the brand across most international markets, including Latin America and Southeast Asia. The brand's history is deeply rooted in American innovation, but its current presence is truly international.