Ludwik Lemon Dishwashing Liquid

Ludwik is an iconic Polish brand of kitchen and household cleaners, most famous for its dishwashing liquid which revolutionized Polish households upon its introduction in 1964. It was the first dishwashing liquid produced in Poland, successfully replacing various less efficient soaps and powders. The brand has maintained a dominant market position for decades and is often cited as a staple of Polish consumer culture.

The product is primarily manufactured in Poland at the Grupa INCO S.A. production facilities. Over the years, the brand has expanded its portfolio to include dishwasher tablets, surface cleaners, and laundry detergents, while remaining a private Polish enterprise through Grupa INCO. The ownership has remained stable within the INCO conglomerate, which continues to modernize the brand's formula and packaging while maintaining its heritage as a trusted local household name.