Made O'Meter
Discover where a brand or product originates
NIVEA is one of the world's most recognized skin care brands, originating in Germany over 100 years ago. The brand was established following the development of Eucerit, the first water-in-oil emulsifier, which allowed for the creation of stable skin creams. Today, NIVEA produces a vast range of personal care items, including these cleansing wipes, which are manufactured across various global facilities to serve international markets.
The brand is owned by Beiersdorf AG, a multinational corporation headquartered in Hamburg, Germany. Beiersdorf is a leader in skin care research and owns several other prominent brands like Eucerin and Hansaplast. While the brand has deep German roots, its production is decentralized, utilizing manufacturing sites in Europe, Asia, and the Americas to ensure regional supply chain efficiency. In many countries, the brand is managed directly by Beiersdorf's local subsidiaries.
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