Barebells Soft Protein Bar Caramel Choco

Barebells is a prominent functional food brand that originated in Stockholm, Sweden. Since its launch in 2016, it has focused on providing protein-enriched snacks that do not compromise on flavor, quickly becoming a market leader in the protein bar category.

While the brand is Swedish by origin, its high-volume manufacturing is often outsourced to specialized facilities across Europe. Specifically, the Soft Bar range, including the Caramel Choco variety, is primarily manufactured in Croatia. The brand is owned by Vitamin Well AB, a Swedish beverage and health food company that remains headquartered in Stockholm and operates globally.