Thor Passion soft drink

Thor Passion is a classic Danish carbonated soft drink, particularly famous in the East Jutland region. Its distinctive orange-gold color and passionfruit-inspired flavor have made it a cult favorite since its introduction.

Originally founded in Randers, Denmark, the Thor brewery became part of Royal Unibrew (formerly Bryggerierne Faxe Jyske) in 1989. While most Thor beer products have seen production changes or consolidation, Thor Passion remains a staple in the Danish soda market. Today, it is manufactured in Denmark by Royal Unibrew, one of the leading multi-beverage companies in the Nordic and Baltic regions.