Salling Group Muesli / Breakfast Cereal

This product is a private-label breakfast cereal or muesli developed for the Salling Group, Denmark's largest retailer. The product is manufactured within Denmark by Funkisfood ApS, a contract manufacturer specializing in breakfast products like granola and muesli, located in Skjern.

Salling Group is a major retail conglomerate that operates well-known Danish store brands such as Netto, Føtex, and Bilka. The brand is deeply rooted in Danish history, originating from the Salling department store founded in Aarhus. Today, it is largely owned by the Salling Foundations, ensuring the company remains under Danish ownership and reinvests parts of its profits into social and cultural causes.