Kolynos Super White toothpaste

Kolynos is an iconic brand in the oral hygiene sector, famously known for its early history as one of the first commercially successful toothpastes. Originally invented in the United States by Dr. Neal Southgate in 1908, the brand gained massive popularity globally through the mid-20th century.

Today, the brand's presence varies significantly by region. In 1995, Colgate-Palmolive acquired Kolynos for $1 billion. Due to antitrust regulations, particularly in Latin America, Colgate entered into agreements regarding the brand's distribution and usage rights. While Colgate-Palmolive remains the ultimate owner and main distributor in European and international markets like Greece (where it holds a strong heritage market share), manufacturing occurs across a variety of Colgate-Palmolive’s global facilities to serve local markets.