Whoop Fitness Tracker

Whoop is a leading human performance company known for its screenless wearable technology that tracks physiological data such as recovery, strain, and sleep. Founded in 2012 by Will Ahmed at Harvard Innovation Labs, the brand has become a staple in professional sports and longevity-focused communities. The product ecosystem includes the Whoop Strap, a subscription-based mobile application, and the 'Whoop Body' apparel line that allows users to wear the sensor in different locations.

While the company is headquartered in the United States, its hardware manufacturing typically involves a global supply chain with components sourced and assembled across multiple countries to meet international demand. Whoop remains an independently operated private company, having raised significant venture capital to expand its research and development into health-monitoring AI and predictive analytics.