Citracal Maximum Plus Calcium Supplement

Citracal is a well-established brand in the bone health segment, specifically known for its calcium citrate-based supplements. Originally developed in the United States, the brand became a significant player in the over-the-counter (OTC) healthcare market due to the high bioavailability of its calcium formulations compared to traditional calcium carbonate.

Today, Citracal is owned and marketed by Bayer, the German multinational pharmaceutical and life sciences company. Bayer acquired the brand as part of its strategic expansion into the consumer health sector. While Bayer is headquartered in Germany, Citracal products sold in the North American market are primarily manufactured in the United States to meet local regulatory and supply chain requirements. This product line continues to be a core part of Bayer's nutritional supplement portfolio globally.