Swoon Editions Hansel Armchair

The Hansel Armchair is a signature piece from Swoon Editions, a British design-led furniture brand known for its distinctive mid-century modern aesthetic. Founded in London, the company operates on a limited-batch production model to minimize waste and offer unique designs to consumers.

While the brand is headquartered in the United Kingdom, manufacturing typically takes place across various locations including Vietnam, India, and China, where artisans specialize in upholstery and woodworking. The brand was acquired by the home furnishings conglomerate Home24 SE in 2024, which in turn is a subsidiary of the Austrian XXXLutz Group, making it part of one of the largest furniture retail networks in the world.