Mr Kipling Angel Slices

Mr Kipling is one of the United Kingdom's most iconic bakery brands, famous for its 'Exceedingly Good' cakes. These Angel Slices consist of layers of pink and yellow sponge sandwiching a vanilla-flavoured filling, topped with decorated fondant icing.

The brand was launched in 1967 by Rank Hovis McDougall to sell high-quality, pre-packaged cakes to the mass market. Over the decades, it has become the UK's leading brand of ambient cakes. Manufacturing primarily takes place at large-scale bakeries such as the Carlton bakery in South Yorkshire, England.

Today, the brand is owned by Premier Foods, a major British food manufacturer. Premier Foods manages a wide portfolio of traditional British household names, ensuring the brand remains a staple of British tea times and lunchboxes.