Normal Kreatinmonohydrat dietary supplement

Normal Kreatinmonohydrat is a private-label dietary supplement sold by the Danish retail chain 'Normal'. The brand aims to provide budget-friendly essentials, including sports nutrition.

Originally founded in Silkeborg, Denmark in 2013, the brand has expanded significantly across Europe. While the brand is Danish, the creatine monohydrate raw material is typically sourced globally from major manufacturing hubs like Germany or China and packaged for distribution under the Normal private label. The company remains under the majority ownership of Danish billionaire Anders Holch Povlsen through his investment firm Heartland A/S.