Lassie Boilin-the-bag Rice

Lassie is a prominent Dutch brand specializing in rice, grains, and legumes. Originally established in the Netherlands in 1954, it became household-famous for introducing quick-cook rice varieties. The brand is deeply rooted in Dutch culinary culture, emphasizing convenience and quality.

Today, Lassie is part of the Ebro Foods group, a global leader in the rice sector. While the raw rice is sourced globally from regions like Southeast Asia and Southern Europe, the processing, packaging, and brand management are primarily concentrated in the Netherlands, specifically at their production facility in Wormerveer.