Bliw liquid soap

Bliw is an iconic Nordic liquid soap brand known for its distinctive globe-shaped packaging and high-quality formulas derived from natural sources. It was originally launched in 1968, making it the first liquid soap introduced to the Swedish market. The brand has maintained a strong reputation for sustainability and gentle skin care, often featuring the Nordic Swan Ecolabel.

Over the decades, the brand's ownership has transitioned through several corporate hands. While it remains a staple in Swedish and North European households, it is currently managed by European consumer goods leaders. The product is primarily manufactured in Sweden, ensuring it meets strict Nordic environmental and quality standards.

Today, Bliw is part of the Orkla Group's extensive portfolio. This ownership ensures the brand continues to benefit from modern R&D and a robust distribution network across Scandinavia and beyond, while maintaining its historical identity as a Swedish hygiene pioneer.