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Labello Original Lip Care

ownermaxingvest AG (Germany)
originGermany
manufacturedGermany

Labello is a globally recognized brand synonymous with lip care, known for its iconic blue packaging. Originally introduced in 1909 by Oscar Troplowitz, the brand revolutionized the market by introducing the first sliding lip balm tube, a convenient alternative to the tins and jars common at the time. The name 'Labello' is derived from the Latin words 'labium' (lips) and 'bellus' (beautiful), reflecting its core mission of providing beauty and protection for the lips.

Today, Labello is owned by the German multinational Beiersdorf AG, headquartered in Hamburg. While the brand is primarily manufactured in Germany to maintain high quality standards, Beiersdorf's global supply chain may utilize other European facilities for regional distribution. The product shown, Labello Original, features a classic formula enriched with shea butter and natural oils, offering 24-hour hydration. In certain markets, such as the UK and USA/Canada, the same products are often marketed under the 'Nivea' brand name, though they retain the same heritage and formulaic roots.

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