Mike Mitchell's Mini Brownies

Mike Mitchell's is a private label brand primarily sold in German discount supermarkets, specifically under the Penny Markt umbrella. Despite its American-themed branding, which includes stars, stripes, and the name Mike Mitchell, the brand is a strategic creation of the REWE Group to market American-style snacks and sweets to European consumers. Production for these specific brownies takes place in Belgium, leveraging the country's extensive industrial baking expertise for retail products. The brand remains entirely owned by the German retail giant REWE Group.