Iben water bottle

The product shown is an Iben water bottle, specifically a reusable plastic drinking container designed with a straw and a carry-loop lid. This particular item is a private label product sold by Salling Group, one of Denmark's largest retail companies.

Iben is a brand primarily distributed through Salling Group's stores, such as føtex and Bilka. The brand focuses on functional household items and personal accessories for daily use. While the brand management and design direction originate in Denmark, the manufacturing is outsourced to factories in China to ensure cost-effectiveness for the retail market. Salling Group remains the ultimate owner and distributor, managing the brand from their headquarters in Brabrand, Denmark.