WoodWick scented candle

WoodWick is a premium fragrance brand famous for its unique wooden wicks that create a soothing crackling sound as they burn, mimicking a wood-burning fireplace. Founded in the United States, the brand has become a global leader in the home fragrance market. While much of its production remains in the United States, sourcing and manufacturing may occur in various worldwide locations under the oversight of its current parent corporation.

Since its acquisition in 2017, the brand has been a key part of the Newell Brands portfolio. This ownership has allowed WoodWick to leverage extensive distribution networks, making it a staple in home decor stores across Europe, including the Netherlands. The brand is celebrated for its high-quality wax blends and sophisticated scent profiles, maintaining its position as a luxury choice for home scenting.