Pågen Limpan Bread

Pågen Limpan is one of Sweden's most iconic and best-selling loaves of bread. Originally launched in the 1950s, this slightly sweetened wheat and rye loaf is known for its soft texture and mild flavor, making it a staple in both Swedish and Danish households for breakfast and snacks.

The bread is produced by Pågen, a family-owned bakery company with a history dating back to 1878. The production takes place in their modern bakeries located in Malmö and Gothenburg, Sweden. Despite its widespread popularity across Scandinavia, the brand remains committed to its Swedish baking traditions and continues to be owned and operated by the Påhlsson family, ensuring localized quality and heritage.