Made O'Meter
Discover where a brand or product originates
OGX is a popular personal care brand specializing in professional-grade hair and body care products. Originally launched under the name Organix, the brand gained significant market share by offering unique formulas, such as Moroccan Argan Oil and Coconut Milk, in distinctive rounded bottles. The brand emphasizes the use of exotic ingredients and salon-quality results for home use.
The history of OGX began with the Florida-based company Vogue International. In 2016, the brand reached a major milestone when it was acquired by the multinational healthcare giant Johnson & Johnson. This acquisition allowed OGX to expand its global footprint significantly. Today, while much of its manufacturing remains in North America, the brand's production has been diversified across several international hubs to meet global demand under the stewardship of Kenvue, the consumer health spin-off of Johnson & Johnson.
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