Douwe Egberts Instant Coffee

Douwe Egberts is a world-renowned Dutch brand of coffee, with a history dating back to a grocery store founded by Egbert Douwes in Joure, Netherlands, in 1753. Since its inception, the brand has grown into a global household name, particularly famous for its 'Aroma Rood' blend and liquid coffee systems.

Today, Douwe Egberts is the flagship brand of JDE Peet's, a leading global coffee and tea company headquartered in Amsterdam. While JDE Peet's operates major processing facilities in the Netherlands (such as in Joure and Utrecht), the manufacturing of specific products like instant coffee often involves global supply chains, with production occurring across multiple European facilities to serve international markets. Ownership has transitioned through several corporate hands, including Sara Lee and Mondelēz International, before maturing into the current JDE Peet's structure, which is controlled by the investment firm JAB Holding Company.