Made O'Meter
Discover where a brand or product originates
Rexona, known as Sure in the UK, Degree in North America, and Rexena in Japan, is one of the world's leading antiperspirant brands. It was originally developed in 1908 in Australia by Alice Sheffer, the wife of SF Sheffer, who founded the Sheldon Drug Company. The brand was created with the goal of providing effective hygiene products that were also skin-friendly. Over the decades, it became famous for its 'it won't let you down' slogan and its MotionSense technology.
Today, Rexona is owned by the British multinational consumer goods giant Unilever. While the brand originated in Australia, its manufacturing is now global to meet international demand, with production facilities located in various regions including Europe, Southeast Asia, and South America. As a cornerstone of Unilever's personal care portfolio, the brand continues to lead in innovation for sweat and odor protection.
Report a bug/Feedback
disclaimer
poweredBy