Veets running shoes

Veets is a specialized French running shoe brand that prides itself on being a pioneer in eco-friendly and locally manufactured athletic footwear. Founded in 2016 by Steve Brunier, the brand was established with the goal of bringing high-performance shoe production back to France.

The shoes are manufactured primarily in France, emphasizing a short supply chain and high-quality craftsmanship. Veets focuses on creating products with a lower carbon footprint using recycled materials specifically designed for a natural stride (transition and posture).

In 2020, the brand was acquired by the BV Sport group, a major player in French sports compression gear. This acquisition allowed Veets to benefit from expanded distribution networks while maintaining its core commitment to French manufacturing and eco-design principles. Today, it remains one of the few brands offering running shoes actually made in France.