Bosto Rice

Bosto is a Belgian brand with a history dating back to 1947, when rice was first packed in easy-to-use serving pouches (boil-in-bag). The brand is a staple in the Benelux market, known for various rice varieties including Basmati, Jasmine, and Brown rice. While the raw rice is harvested globally from regions such as Italy, Thailand, and India, the final processing, quality control, and packaging are heavily centered in Belgium.

The brand has changed ownership over the decades and is currently a key asset in the portfolio of the Ebro Foods group. Ebro Foods is a global leader in the rice sector and the second-largest producer of pasta worldwide. Under Ebro's ownership, Bosto continues to innovate in the healthy grain category with pre-cooked pouches and varied grain mixes.