FairHof Tierwohl-Haus Salami

FairHof is a specialized retail brand focused on animal welfare (Tierwohl) and sustainable farming practices. The product shown is a sliced Haus Salami, which is part of a dedicated range developed to bridge the gap between conventional farming and organic standards.

The brand was established in Austria through a collaboration between the retailer Hofer and local agricultural partners. The primary goal of FairHof is to provide products with guaranteed higher animal welfare standards, such as more space for livestock and outdoor access, while ensuring fair prices for farmers. The meat is sourced and processed entirely within Austria, as indicated by the AMA (Agrarmarkt Austria) seal visible on the packaging.

FairHof is a private label brand owned by Hofer KG, which is the Austrian branch of the global retail giant ALDI SÜD. While the product is deeply rooted in the Austrian agricultural landscape, its ultimate corporate ownership lies with the German-based ALDI SÜD group.