Binaca Triple Protección toothpaste

Binaca is a long-standing oral hygiene brand originally founded in Basel, Switzerland, by the pharmaceutical company Ciba (now part of Novartis). Over the decades, the brand became a household name in Spain and India, known for its freshening sprays and toothpastes featuring iconic red, white, and blue stripes.

Today, the brand's ownership is divided by region. In Europe, specifically in the Spanish market as shown in the image, Binaca is owned by Haleon, a British multinational consumer healthcare company that was spun off from GSK (GlaxoSmithKline) in 2022. Manufacturing typically occurs in regional plants across Europe to serve the local markets, ensuring high standards of dental protection and quality controlled by Haleon's healthcare divisions.