Coop Viviverde Farro Integrale Biologico

This product is an organic whole grain spelt (farro integrale) sold under the Viviverde brand, which is the dedicated organic and ecological private label of the Italian supermarket cooperative, Coop Italia.

The packaging indicates that the product is packaged for Coop Italia S.C. by Poggio del Farro S.r.l., a specialist in ancient grains based in Firenzuola, Italy. Because the product is part of Coop's private label line, it is intrinsically tied to the Italian cooperative system. Coop Italia functions as a system of consumer cooperatives that operates one of the largest retail chains in Italy. The brand highlights a commitment to Italian agriculture and organic farming standards.