Kellogg's Rice Krispies cereal

Rice Krispies is an iconic breakfast cereal known for its signature 'Snap, Crackle, and Pop' sound. Originally created by the Battle Creek Toasted Corn Flake Company (later known as the Kellogg Company) in 1927, it was first released to the public in 1928. The product consists of crisped rice that is expanded through a process of steaming, drying, and toasting, creating a light, airy texture.

In late 2023, the brand underwent a significant corporate restructuring. The original Kellogg Company split into two independent, publicly traded entities. The North American cereal business, which includes Rice Krispies, is now owned and operated by WK Kellogg Co. Meanwhile, the international cereal business and global snacking operations are managed by Kellanova. Manufacturing occurs in multiple facilities across the globe, with major North American production centered in Battle Creek, Michigan, and various international plants serving their respective regions.