Salling Pita Bread

This product is a pita bread produced under the Salling private label. Salling is a prominent Danish grocery brand used by Salling Group across its various retail chains.

The brand originates from Denmark, established by the Salling family who founded Jutland's first department store. Today, the brand and its products are part of a vertically integrated supply chain where production often occurs within the European Union, specifically tailored for the Nordic market.

Salling Group is entirely owned by the Salling Foundations (Købmand Herman Sallings Fond and Købmand Ferdinand Sallings Mindefond), ensuring that the company remains under Danish ownership and focuses on reinvestment into the business and charitable donations across Denmark.