Cien Men Power Styling Gel

Cien is a private-label brand specialized in personal care and cosmetics, exclusively developed for the German discount supermarket giant Lidl. Originally launched in Germany, the brand has expanded significantly across Europe, offering a wide range of affordable skincare, haircare, and hygiene products.

Most Cien products are manufactured in Germany through partnerships with major contract manufacturers such as the Mann & Schröder Group or Win Cosmetics (part of the Dalli-Group). This allows Lidl to maintain high standards of quality while keeping prices low. Ownership remains within the Schwarz Group, which is one of the largest retail groups in the world.

The 'Cien Men' line specifically targets male grooming needs, and this Power Styling Gel is designed for a stronghold level 5. As a house brand, its distribution is limited to Lidl stores and their online platforms worldwide.