Häxan Multipurpose Spray

Häxan is one of Sweden's most iconic and historic cleaning brands, founded in 1913. The brand originally gained fame for its silver polish and has since expanded into a wide variety of household cleaning products, known for their distinctive witch logo and traditional yet effective formulas.

Today, Häxan remains deeply rooted in its Swedish heritage, with production primarily based in Sweden to ensure high quality and environmental standards. The brand focuses on combining classic cleaning wisdom with modern ecological considerations, often utilizing vegan and biodegradable ingredients. Since 2020, the brand has undergone a modernization under the ownership of the investment firm Humble Group, which aims to bring this classic Nordic brand to a broader international audience while maintaining its quirky aesthetic and local manufacturing ties.