BORN Tomaten Ketchup -50% Zucker

BORN is a traditional German brand with a history dating back to 1820 in Erfurt, Thuringia. Originally founded as a mustard and vinegar factory by the Born family, it has become one of the most recognized regional brands in East Germany. The product shown is their reduced-sugar tomato ketchup, which is produced locally in Germany.

Today, the brand is owned by BORN Senf & Feinkost GmbH. While it maintains its strong regional identity and manufacturing base in Thuringia, it has evolved into a modern food producer. The ownership structure has seen various private investors and management buyouts over the decades, ensuring it remains an independent German entity focused on traditional recipes and regional quality.