Toni & Guy Paste

Toni & Guy is a world-renowned brand in the professional haircare and styling industry. Originally founded as a single salon in London in 1963 by brothers Toni and Guy Mascolo, the brand evolved from a family business into a global franchise and product conglomerate. The styling paste shown is a staple of their home-use range, designed to provide professional-grade texture and hold.

While the brand has its roots in the United Kingdom, its consumer product division was acquired by the British-Dutch multinational Unilever in 2009. Manufacturing today typically occurs in various locations across Europe, with Italy being a major production hub for their professional styling lines. Ownership remains with Unilever, ensuring the brand's presence in nearly every major international market.