REFY beauty products

REFY is a modern beauty brand that has taken the cosmetic industry by storm since its launch in late 2020. Founded by influencer Jess Hunt and entrepreneur Jenna Meek, the brand was born out of a desire to create simplified, high-performance beauty routines that focus on enhancing natural features, particularly through its viral brow products.

The brand's manufacturing takes place in multiple countries across Europe and Asia, adhering to high standards of cosmetic production. This global supply chain allows REFY to source specific expertise for different product types, such as precision brow tools and innovative cream-based makeup formulas, ensuring consistent quality for its international customer base.

REFY remains an independent brand under the ownership of its original founders through their parent company. The business is headquartered in the United Kingdom, where its creative and strategic operations are based. By maintaining independence, REFY continues to disrupt the beauty market with its minimalist aesthetic and innovative approach to makeup application.