Zeina's Dadelsirap

Zeina’s is a Swedish brand founded by Zeina Mourtada, a prominent food creator and cookbook author. The brand focuses on products inspired by Middle Eastern and international cuisines. While the brand has its roots in Stockholm, Sweden, its product range, including the 100% date syrup, is often produced through strategic manufacturing partnerships.

Starting as a passion project shared via her food blog, the brand has grown into a major player in the Swedish grocery market. It is currently owned and managed by Zeina's Kitchen AB, with distribution and logistics often handled by large Swedish food distributors like Greenfood Group. The date syrup specifically is marketed as a natural alternative to refined sugar, made solely from dates.