Half Frutti Rossi Zero fruit drink

Half is an Italian brand specializing in fruit-based beverages and functional drinks. The 'Frutti Rossi Zero' variant shown is a red-fruit flavored beverage with no added sugar, designed to cater to health-conscious consumers.

Originally created by the Italian company Spumador, the brand is deeply rooted in the Italian beverage industry. Spumador, founded in 1888, has long been a major player in the production of soft drinks and waters. Currently, the brand is owned by the Refresco Group, a global independent bottler for retailers and branded beverage companies. Production for the Italian market remains primarily focused in Italy within Spumador's specialized manufacturing facilities.