Made O'Meter
Discover where a brand or product originates
Ubena is a historic brand specializing in spices and herbs, founded in Bremen, Germany, in 1923 by Rudolf Ubena. Over the decades, it became a leading brand in the European market for high-quality seasonings and aromatic ingredients. The brand is known for its distinctive square glass jars and its commitment to natural ingredients.
In 2000, Ubena was acquired by Fuchs Gruppe, the largest spice producer in Germany and one of the global leaders in the seasoning industry. While the brand was founded in Germany, the raw materials (such as oregano) are sourced from multiple countries globally depending on the crop cycles and quality standards, though much of the processing and distribution for the Italian and European markets occurs in Germany and through regional subsidiaries.
Today, Ubena operates as a premium brand within the Fuchs portfolio. In Italy, the products are distributed and managed through specialized commercial channels, maintaining the legacy of the original Bremen company while benefiting from the global supply chain of the Fuchs Group.
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