Alpen No Added Sugar Muesli

Alpen is a pioneering brand in the healthy breakfast category, specifically known as the original Swiss-style muesli. It was launched in 1971 after an executive at the Weetabix company discovered a traditional muesli recipe while on a skiing holiday in Switzerland. Since its introduction, the brand has focused on providing a blend of rolled oats, whole grain wheat, fruit, and nuts, positioning itself as a nutritious energy source for active lifestyles.

The product is primarily manufactured in the United Kingdom, specifically at the historic Weetabix Mills in Burton Latimer, Northamptonshire. The brand is famous for maintaining health-focused variations, such as the 'No Added Sugar' version featured in the image, which caters to the growing consumer demand for reduced sugar options in the cereal aisle.

Alpen is owned by the Weetabix Food Company. While originally a British family-owned firm, Weetabix underwent several ownership changes, including acquisition by Lion Capital and later Bright Food of China. As of 2017 and looking forward, the ultimate owner is Post Holdings, Inc., an American consumer packaged goods holding company headquartered in St. Louis, Missouri. The brand continues to operate under the Weetabix subsidiary umbrella within the Post Holdings international portfolio.