Sure antiperspirant deodorant

SURE is a well-established personal care brand specializing in antiperspirant and deodorant products designed for long-lasting protection. Originally launched in the United States by Procter & Gamble in the early 1970s, the brand became a household name through its effective formulas and 'Unscented' options.

Over the years, the brand ownership has transitioned through several major corporations. While it was once part of the Unilever portfolio in certain regions and Helen of Troy in North America, it is currently owned by Yellow Wood Partners through its portfolio company, HRB Brands. Most products sold under the SURE brand in the North American market are manufactured in the United States to ensure quality control and accessibility for regional consumers.