Crownfield Wholegrain Wheat Bixies

Crownfield Wholegrain Wheat Bixies is a breakfast cereal consisting of wheat biscuits, designed as a private-label alternative to brands like Weetabix. This product is exclusively available through the discount supermarket chain Lidl.

The Crownfield brand was developed by Lidl as an in-house label for their range of cereals and breakfast goods. As a private label, the manufacturing is outsourced to various food processing facilities across Europe, including large-scale production sites in the United Kingdom and Germany, to ensure a steady supply across Lidl's vast retail network.

Lidl, the ultimate owner, is a German international discount retailer chain that belongs to the Schwarz Group. Headquartered in Neckarsulm, Baden-Württemberg, the company operates thousands of stores across Europe and the United States, positioning Crownfield as its primary budget-friendly cereal brand.