zooplus SE pet supplies

zooplus SE is a leading European online retailer for pet food and accessories. Founded in 1999 in Munich, Germany, the company revolutionized the pet care industry by providing a digital marketplace for thousands of specialty products across various European markets.

While zooplus serves as a distributor for major global brands, it also owns several private labels (such as Rocco, Cosma, and Smilla). These private brands are manufactured through partnerships with various specialized factories located primarily across Europe, including Germany, the UK, and France. In 2021, the company was acquired by Hellman & Friedman and EQT Group, transitioning from a publicly traded entity to private ownership to further scale its logistics and digital infrastructure across the continent.