DécoTime Pastel Colouring Pencils

DécoTime is a well-known brand primarily associated with affordable, high-quality hobby and craft supplies. The brand specializes in creative materials ranging from markers and pencils to DIY craft kits. These specific pastel colouring pencils feature an ergonomic triangular shape and are made with black wood, catering to both amateur artists and hobbyists.

The DécoTime brand is a private label owned by the Dutch company DecoTime B.V., which is deeply integrated with the retail giant Action. Action is a prominent non-food discount retailer based in the Netherlands. While the brand design and strategic management are headquartered in the Netherlands, the manufacturing of these art supplies is outsourced to specialized factories in China to maintain the brand's competitive pricing and high-volume production requirements.

As of the current landscape moving into 2026, the ultimate ownership remains with Action (owned by the British private equity firm 3i Group plc). This structure allows DécoTime to distribute its products across thousands of retail locations throughout Europe, making professional-style art tools accessible to a wide consumer base.