Vivi Verde Coop Bevanda di Cereali Solubile

Vivi Verde is a premium organic brand created by Coop Italia, one of the largest supermarket chains in Italy. This specific product, a soluble organic cereal beverage, is designed as a caffeine-free alternative to traditional coffee, typically containing a blend of roasted barley, rye, chicory, and figs.

The brand focuses on ecological sustainability and biological integrity, adhering to strict EU organic farming standards. While the raw agricultural materials may be sourced from various certified organic regions, the product is packaged and primarily manufactured in Italy for the Coop network. Coop Italia operates as a system of consumer cooperatives, meaning the ultimate ownership lies with its millions of consumer members across the country, managed through the national administrative body, Coop Italia.