Vivi verde Coop Biscotti Novellini

Vivi verde is the organic and ecological private label line created by Coop Italia, one of the largest supermarket chains in Italy. These Novellini biscuits with milk and honey are part of a broader commitment to sustainable agriculture and healthy eating.

Produced in Italy, typically by specialized Italian bakeries under contract for Coop, the product adheres to strict European Union organic certification standards (identifiable by the green leaf logo on the pack). The brand exemplifies the 'private label' strategy where a retailer manages the supply chain to ensure product quality and ethical standards while providing value to consumers. Coop Italia remains a cooperative owned by its members, maintaining a strong focus on Italian origin and environmental sustainability across its Vivi verde range.