Coop ViVi verde Organic Lemons

Vivi verde is the premium organic and ecological private label brand of Coop Italia, one of the largest retail chains in Italy. This specific product consists of organic lemons (limoni biologici) typically sourced from Italian agricultural cooperatives to ensure freshness and adherence to strict EU organic standards.

The brand showcases Coop's commitment to environmental sustainability, using packaging designed to be recyclable. As a private label, the brand is owned and managed directly by Coop Italia, which is a system of consumer cooperatives representing a significant portion of Italy's grocery market. All products under the Vivi verde line are produced without Genetically Modified Organisms (GMOs) and prioritize eco-friendly farming techniques.