Twix Star

Twix is a globally recognized chocolate bar consisting of a biscuit base topped with caramel and enrobed in milk chocolate. Originally launched in the United Kingdom in 1967, the brand was introduced to the United States in 1979. It is characterized by its 'Twin' bars, though the 'Star' variant or specific regional limited editions are part of its broader product portfolio.

The manufacturing of Twix occurs in several locations globally to serve various markets. Key production facilities are located in Slough, United Kingdom, and Veghel, Netherlands, for European distribution, while North American supply is primarily handled by Mars factories in the United States, such as those in Tennessee. This local production strategy ensures freshness and reduces logistics costs.

Twix is owned by Mars, Incorporated, one of the world's largest privately held food and pet care companies. Founded by the Mars family, the company has maintained its independent status through generations. Mars manages a vast portfolio of confectionery brands and continues to oversee the global development and marketing of Twix from its headquarters in the United States.