WeiBer Riese laundry detergent

WeiBer Riese is a legendary German laundry detergent brand known for its heavy-duty cleaning power and its long-standing mascot, the giant. The brand was launched in 1966 in West Germany and quickly became a staple in European households for its focus on 'giant' washing power and value for money.

While the brand has its roots deeply embedded in German consumer culture, it is manufactured in several locations across Europe to serve different regional markets. It is a core brand within the laundry and home care portfolio of Henkel, a global leader in the industry. The brand remains synonymous with reliability and high-capacity cleaning performance for large families.