Eldorado Sköljmedel Original

Eldorado is a well-known Swedish budget brand established in 1969. It was originally created by Unil AB to offer affordable alternatives to premium brands within the Swedish grocery market. The brand has since become a cornerstone of the private label strategy for its parent company.

Today, Eldorado is owned by Axfood AB, one of the largest food retail groups in the Nordic region. While the brand is Swedish by origin and management, its manufacturing is outsourced to various suppliers across Europe and occasionally beyond to maintain low consumer prices. The specific production location for this fabric softener can vary by batch, but it is typically produced in facilities within the EU that specialize in household chemicals. Axfood remains the ultimate owner, overseeing the brand's distribution through popular Swedish chains like Willys and Hemköp.