Ajax Original All Purpose Cleaner

Ajax is a household icon in the cleaning industry, originally introduced by the Colgate-Palmolive Company in 1947. Named after the mythological hero to symbolize overwhelming strength, it started as a scouring cleanser and has since expanded into a diverse range of surface cleaners and detergents.

Today, the brand remains under the global ownership of Colgate-Palmolive, a major American multinational consumer products company. Production occurs in various facilities worldwide to serve regional markets; in Northern Europe, where the packaging features Danish and Swedish text, products are often sourced from European manufacturing sites. The brand continues to focus on efficacy with its '5X Cleaning Action' marketing while incorporating more natural origin formulas in modern iterations.